Client: Jack Daniel’s
Roll: Set Decorator for Mirrorball NYC
Responsibilities: Set decoration, art direction, prop styling, prop sourcing, art department management
The Lynchburg General Store is a pop-retail experience designed to celebrate the 150th anniversary of the Jack Daniel Distillery. For 7 days in each city– NYC, Miami, Chicago, San Francisco, Austin, and Los Angeles– the experience celebrated the heritage of the brand while tapping into the local culture in each market.